What's in a name? advertising and the concept of brands
(eBook)
Author
Contributors
Published
Armonk, N.Y. : M.E. Sharpe, c2003.
Edition
2nd ed.
Physical Desc
xxiii, 308 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
Jones, J. P., & Slater, J. (2003). What's in a name?: advertising and the concept of brands (2nd ed.). M.E. Sharpe.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Jones, John Philip and Jan. Slater. 2003. What's in a Name?: Advertising and the Concept of Brands. M.E. Sharpe.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Jones, John Philip and Jan. Slater. What's in a Name?: Advertising and the Concept of Brands M.E. Sharpe, 2003.
MLA Citation, 9th Edition (style guide)Jones, John Philip., and Jan Slater. What's in a Name?: Advertising and the Concept of Brands 2nd ed., M.E. Sharpe, 2003.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
4a8144ec-9a93-4c83-3ba7-f1054998a6c5-eng
Grouping Information
| Grouped Work ID | 4a8144ec-9a93-4c83-3ba7-f1054998a6c5-eng |
|---|---|
| Full title | whats in a name advertising and the concept of brands |
| Author | jones john philip |
| Grouping Category | book |
| Last Update | 2024-03-27 08:32:38AM |
| Last Indexed | 2024-05-11 03:38:26AM |
Book Cover Information
| Image Source | coce_google_books |
|---|---|
| First Loaded | Mar 6, 2024 |
| Last Used | Mar 6, 2024 |
Marc Record
| First Detected | Aug 09, 2021 12:35:38 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 08:54:35 AM |
MARC Record
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| 100 | 1 | |a Jones, John Philip. | |
| 245 | 1 | 0 | |a What's in a name?|h [eBook] :|b advertising and the concept of brands /|c by John Philip Jones and Jan S. Slater. |
| 250 | |a 2nd ed. | ||
| 260 | |a Armonk, N.Y. :|b M.E. Sharpe,|c c2003. | ||
| 300 | |a xxiii, 308 p. :|b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Brand name products. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Slater, Jan. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=1899939|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=1899939|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=1899939|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
