A master class in brand planning the timeless works of Stephen King
(eBook)
Author
Contributors
Published
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Physical Desc
xliii, 351 pages : ill.
Status
More Details
Format
eBook
Language
English
Notes
General Note
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Citations
APA Citation, 7th Edition (style guide)
King, S., Lannon, J., & Baskin, M. (2007). A master class in brand planning: the timeless works of Stephen King . John Wiley & Sons.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)King, Stephen, 1931-2006, Judie. Lannon and Merry. Baskin. 2007. A Master Class in Brand Planning: The Timeless Works of Stephen King. John Wiley & Sons.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)King, Stephen, 1931-2006, Judie. Lannon and Merry. Baskin. A Master Class in Brand Planning: The Timeless Works of Stephen King John Wiley & Sons, 2007.
MLA Citation, 9th Edition (style guide)King, Stephen, Judie Lannon, and Merry Baskin. A Master Class in Brand Planning: The Timeless Works of Stephen King John Wiley & Sons, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
aae8582f-9231-2791-e566-d24afaea6a64-eng
Grouping Information
| Grouped Work ID | aae8582f-9231-2791-e566-d24afaea6a64-eng |
|---|---|
| Full title | master class in brand planning the timeless works of stephen king |
| Author | king stephen |
| Grouping Category | book |
| Last Update | 2022-06-07 21:23:19PM |
| Last Indexed | 2024-05-04 05:13:22AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jul 28, 2022 |
| Last Used | May 2, 2024 |
Marc Record
| First Detected | Aug 09, 2021 12:07:19 PM |
|---|---|
| Last File Modification Time | Nov 22, 2021 07:51:34 AM |
MARC Record
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| 082 | 0 | 4 | |a 658.8/27|2 22 |
| 100 | 1 | |a King, Stephen,|d 1931-2006. | |
| 245 | 1 | 2 | |a A master class in brand planning|h [eBook] :|b the timeless works of Stephen King /|c edited by Judie Lannon, Merry Baskin. |
| 260 | |a Chichester, West Sussex, England ;|a Hoboken, NJ :|b John Wiley & Sons,|c c2007. | ||
| 300 | |a xliii, 351 p. :|b ill. | ||
| 500 | |a A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing)|x Management. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Advertising|x Management. | |
| 650 | 0 | |a Marketing research. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Lannon, Judie. | |
| 700 | 1 | |a Baskin, Merry. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=470206|x Yavapai College|y Yavapai College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=470206|x Prescott College|y Prescott College users click here to access |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=470206|x Yavapai Library Network|y All other users click here to access |
| 945 | |a E-Book | ||
